Think Your Marketing is Working?
Take the 1-Minute Quiz and Find Out
What describes you best?
I Know Marketing – I'm Involved in Funnels, Ads or Strategy
I'm Running the Business – But Marketing Isn’t Really My Thing
How often do you completely refresh your funnel’s messaging and visuals?
About once a year
Only when forced by big changes
Every quarter, guided by fresh data
Never—our funnel stays the same for years
When running paid ads, what is your primary performance metric?
CPC (Cost per Click) or cost-per-lead
ROAS (Return on Ad Spend) or net profit
I mostly track impressions or brand visibility
Conversion Rate only
How do you segment your audience across different buyer’s journey stages?
We do some segmentation based on demographics/interests
We haven’t attempted segmentation
We mostly send the same message to everyone
We have robust, multi-tier segmentation
When was your last deep competitor analysis?
We continuously monitor competitor tactics monthly
We never bother analyzing competitors
About 6–12 months ago
Over a year ago
How are you leveraging AI or advanced automation in marketing?
We don’t use AI at all
We’ve experimented but not fully integrated
We only use built-in features on ad platforms
We actively use AI (chatbots, predictive analytics, etc.)
How do you measure brand authority beyond revenue alone?
We don’t measure brand authority at all
We collect anecdotal client feedback
We track share of voice, media mentions, awards
We glance at vanity metrics like social follows
What’s your current inbound lead-to-close ratio?
60% or higher—most inbound leads convert
We’re not sure (no tracking)
Around 30–50%
Around 10–20%
Are you confident your marketing engine can double revenue in the next 12 months?
No, we definitely need help
Possibly, if we iron out a few details
It’s a long shot with our current setup
Absolutely—our system is dialed in
How robust is your content marketing strategy across multiple platforms?
We only post sporadically on one platform
We produce high-value, targeted content weekly on 2+ channels
We rarely produce consistent content
We post semi-regularly but could be more strategic
In the last 3 months, how many new marketing experiments or campaigns have you launched?
1–2 experiments, informally tracked
Maybe 1, but no real data analysis
3 or more, with structured testing & KPI tracking
None—we’ve been on autopilot
Do you have a clear picture of your ideal customer (age, interests, biggest pain points)?
We rely on guesswork or assumptions
Yes, we have a documented persona
We haven’t thought about it at all
We have a basic idea but nothing formal
How consistently do new leads or inquiries come in each week?
We see spurts, then it slows down
We almost never see fresh leads
Every day, thanks to an organized system
Rarely—it’s unpredictable
When you post on social media or run an ad, do you track actual sales from it?
We don’t track anything
We can see overall sales but don’t connect them to ads
We look at likes or comments but not sales
Yes, we track conversions to see which posts or ads lead to revenue
How often do you follow up with existing customers?
We don’t have their contact info handy
A few times a year, sporadically
At least monthly (emails, calls, or texts)
Almost never—once they buy, that’s it
Is your website (or landing page) designed to capture leads (forms, CTAs, etc.)?
We have a basic site with no dedicated lead capture
We have a contact form but it’s rarely used
We don’t have a website at all
Yes, it specifically drives visitors to share info or book a call
When did you last update your brand look or core messaging?
Within the last 6 months
Several years ago
A year or more
Never changed it since we started
If you wanted to double your revenue in the next year, do you trust your current marketing?
No chance—we’re nowhere near that
Definitely—I’m confident it can scale
Unlikely with what we do now
Maybe, but we’d need some strengthening
Are you measuring which marketing efforts bring the best return (ROI)?
We have no idea
We have partial tracking but it’s not very clear
Yes, we track ROI on each campaign
We mostly guess or look at overall sales
Do you have any automated system or tool to manage leads and follow-ups?
Yes, we got a full time AI agent that calls people imediately
We keep everything in our heads or on paper
Yes, a CRM or email sequence that runs automatically
We don’t follow up at all
How open are you to hiring an expert partner if it could dramatically boost your revenue?
I’m skeptical but might consider it
Not interested—prefer doing everything myself
Possibly, but I’d need more info first
Absolutely—if the ROI is clear, I’m in
You want us to take a look at your website?
Yes
No
Company
Website
First Name
Last Name
Phone
*
Email
*
I agree to terms & conditions provided by the company. By providing my phone number, I agree to receive text messages from the business.